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Marketing Femininity

An Insight Into The Discourse of This Summer’s Trending Feminine Outlets

Discourse surrounding the idea of femininity and the enjoyment of manifestations of stereotypical femininity is highly topical in the current cultural climate. The world has been saturated in pink for the promotion and release of the Barbie film, and highly-coveted

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Fashion as a political method of control is not only restrictive but dangerous

Dress codes, from moderate to severe, can pose a risk to freedom, but, on a greater political scale, legally enforced rules to determine what one gender can and cannot wear represents a terrifying level of social control

Depending on your environment, what can be considered “appropriate” clothing varies enormously. Whether it’s a workplace dress code, school uniform, or religious attire, what we are required to wear to “keep up appearances” is based on differing rules and guidelines.