TCDSU to rebrand IT repair service Click by September

A call for naming submissions was made today on social media

Photo by Joe McCallion for Trinity News

Trinity College Dublin Students’ Union (TCDSU) announced its intentions to rebrand IT repair centre, formerly known as Click. The rebranding is expected to be completed before Freshers’ Week. Calls for name suggestions were made on TCDSU’s Instagram today.

The changes are expected to be primarily concerned with branding and will be of minimal costs to TCDSU, according to TCDSU President Shane De Rís. However, the exact costs of this rebranding are not yet known.

Speaking to Trinity News, De Rís recognised that this was an overdue change.This will be the latest move to disassociate the service from the Click franchise, which it separated from a few years ago. The House Six-based service has been operated independently of its parent company by TCDSU for the past few years.

De Rís explained that “it’s very much just a rebrand in line with the revamped branding that’s taken place within the SU in the last number of years”. The rebranding will relate mainly to signs and advertising around campus and online.

De Rís also noted the continued importance of the service and said “the computer repair service has become a central service offered by the Union, encompassing repairing phones and laptops, selling electronics, and overseeing the laptop rental scheme. This is of immense value to the union and offers students an affordable and reliable resource.”

“We look forward to hearing all suggestions for the new name of Click,” De Rís continued.

The announcement follows a month after the liquidation of the Click company. The company sought liquidation following a controversial spell of complaints claiming that the company had been unable to fulfil its orders.Following its separation from its Trinity facility, Click had only seven stores in Ireland. The closure saw 20 jobs lost.  

Peter Kelly

Peter Kelly is the current Assistant Editor of Trinity News. He is a Junior Sophister Law student, and a former Deputy News Editor.