In a new bid to promote younger audience engagement, the Irish Film Institute (IFI) has launched an initiative entitling 16-22 year olds to €5 tickets.
The IFI 22 & Under card announced this week provides reduced-price entry to all screenings, with the exception of select cinema such as festival events. Like the tickets, it can be purchased at the box office or by calling.
Irish Film Institute Director and CEO Ross Keane said: “We are excited to launch this new discounted ticket offer to younger audiences, as we want to throw open our doors to the next generation of cinemagoers and filmmakers.”
Keane added: “We hope these discounted tickets will encourage young people to consume as much film as they want, and to take chances on films they may not have previously considered.”
In line with this venture, IFI Education also plans to recruit and host a youth panel to determine which films “young audiences engage with the most”.
To be eligible for registration, one must show photo proof of age to demonstrate eligibility for the discounted rate card. On the site, Irish Film Institute also maintains their right to withdraw the discount offer or limit discounted ticket sales at any given time.
Films now showing at the Irish Film Institute include multiple Oscar-nominated films such as Tár, The Fabelmans, Women Talking, and The Quiet Girl.