Sport

The Ladyball debacle and women’s sports’ quest for recognition

Despite being labelled as bizarre and insulting, the “Ladyball” campaign has highlighted the difficulties women’s sports face in getting media exposure

SPORT

Last week saw one of the most bizarre advertising campaigns in recent memory with the launch and subsequent reveal of the “Ladyball”. It branded itself as a special ball perfectly fit for the needs of women with a “soft touch” …