Breaking: TCDSU to end Domino’s sponsorship following confusion over terms of agreement

The union previously claimed that ending the sponsorship would embroil it in a lawsuit with the “billion-dollar” pizza franchise

TCDSU has said that it will end its long-standing sponsorship agreement with Domino’s Pizza, reversing a previous claim that its termination would leave the union open to legal action.

In a statement to Trinity News, Trinity College Dublin Students’ Union (TCDSU) said that despite an earlier statement saying its contract with Domino’s was set to run until 2027, “we have now been informed that we are in a rolling agreement”.

“This means that the agreement can be ended with adequate notice and we plan to engage in this discussion with Dominos.”

The union added that its sponsorship agreement “is no longer in line with the official [boycott, divestment and sanctions (BDS)] list as updated in October 2023”.

“As such, the TCDSU has started the process of ending the Dominos agreement at the earliest possible date.”

A spokesperson for Domino’s told Trinity News that it hopes the union will reconsider it’s decision.

“Domino’s Pizza Group PLC owns the franchise rights to manage and operate the Domino’s Pizza brand in the Ireland and the UK through a network of independent, local franchisees who run the stores.”

“We are a wholly separate legal entity to all other Domino’s franchisors around the world.”

They continued: “The only people impacted by the end of this partnership would be our Irish franchise partner and our store colleagues and drivers in Dublin.

“As such, we hope the student union will reconsider their decision.”

In an Instagram post on December 11, TCDSU included Domino’s in a list of boycott targets which it encouraged students to “take action against” due to the company’s Israeli franchise donating free food to the Israeli Defense Forces (IDF).

Domino’s has been a long-standing headline sponsor of TCDSU, paying the union thousands to promote its brand every year, as well as offering exclusive discounts to students.

David Wolfe

David Wolfe is a Junior Sophister student of History and Political Science. He is the current Social Media and Managing Editor of Trinity News, having previously served as News Editor, Assistant News Editor and copyeditor.