Trinity College Dublin Students’ Union (TCDSU) has said it will continue its long-standing partnership with Domino’s Pizza, despite alleging that the company was “profiting from the genocide of the Palestinian people” last month.
In an Instagram post on December 11, TCDSU included Domino’s in a list of “organic boycott targets”, alongside McDonald’s and Burger King, which it encouraged students to “take action against”.
The fast food franchises included in the list have been the target of consumer boycotts, primarily in the middle east, due to local outlets in Israel donating food to the Israeli military personnel since the outbreak of its assault on Gaza.
A Facebook post by Domino’s Pizza Israel on October 10 shows Domino’s staff donating food to Israeli soldiers with the caption “Domino’s ❤️ IDF”.
In a statement to Trinity News, Communications & Marketing Officer Aiesha Wong said: “We (the union) are in a multi-year contract with Domino’s. This contract was agreed to before I came into office as Comms officer, and expires in 2027 I believe.”
“Because of that, and because I personally do not want to be sued by a billion-dollar company, we have to keep posting their codes in my emails.”
“Unfortunately there’s nothing we can do,” Wong said, adding “as much as I love the union I will not be entertaining a lawsuit on its behalf lol.”
TCDSU most recently promoted the pizza chain to its members on December 4, a week prior to calling for its boycott, offering 35% off orders of €35 through the Domino’s app.
Domino’s has been a highly visible sponsorship partner of TCDSU for at least eight years, sponsoring its freshers’ week tote bags and being a staple at many union-related social events, as well as offering exclusive discounts to students through the union.
In April, Domino’s withdrew a temporary 50% discount after the code associated with the offer “spread outside of Trinity in a very big big way”.
Additional reporting by Ella Sloane.
